Get AI answers to mention you correctly and cite you
GEO (generative engine optimization) is about how AI understands, chooses and cites your brand and content. It adds to traditional SEO and works as a five-step loop you repeat: monitor, diagnose, optimize, distribute and review. When distributing, you publish yourself; APEX only helps you prepare and never posts for you.
Start with APEXGEO helps you show up in AI answers more often and more accurately, and get cited; traditional SEO mainly helps people find you in search results and click through.
AI answer monitoring isn't available yet
APEX can currently research public web pages and analyze public social media data, but it has no AI search monitoring that is verified or in beta. What follows is how GEO works and how to measure it, not a claim that APEX already monitors every AI answer product.
The five steps of GEO
Monitor
Decide which questions (prompts), which markets and how often to check, then collect what AI answers say.
Diagnose
Find what's wrong: the AI doesn't mention you, mixes you up with someone else, finds too little public proof about you, or your content isn't on enough channels.
Optimize
Rewrite content so it answers questions directly, fill in your brand's basic facts and sources, and keep your public descriptions consistent everywhere.
Distribute
You publish the improved content yourself on your own site, accounts and relevant public channels. APEX only helps you prepare it and never posts for you or publishes automatically. Publishing it doesn't guarantee that AI will pick it up.
Review
Look back at which AI answers cited you and which inquiries followed, matched to the question, market, source and time of each.
GEO / AI Search
Checks whether you appear in AI answers, get cited, are described correctly, and what that leads to.
Looks across different questions, AI models, markets and the sources the AI cites.
AI answers change over time and with how a question is asked, so each answer you see needs to be saved.
Traditional SEO
Measures rankings, impressions, clicks and what visitors do on your pages.
Works around search terms, results pages, and whether search engines can crawl and index your pages.
It is still the groundwork for pages that can be found and cited.
How to measure results
A number only means something if it says which questions, which market and when it was measured, and how it was worked out.
Mention rate
Share of the tested questions where the AI answer mentions you. It covers only the questions tested, not every question.
Citation rate
Share of the checked answers that cite your own pages or the pages you want cited, with the links kept.
Share of cited sources
Among the cited sources, how many are your own, how many are coverage others wrote about you, and how many are other third parties.
Accuracy
Whether AI answers get your name, relationships, key claims and location right.
Leads from citations
A citation or visit counts as bringing a lead only when you can actually trace where the lead came from.
A good result shows its sources and limits, not just a conclusion
This only shows which details a result spells out. It isn't real data or a finished study.
- Coverage
- global · US · SA
- Data as of
- 2026-10-18
- Source type
- commerce-research
- Availability
- Beta
GEO FAQ
Is GEO a replacement for SEO?
No. Pages that search engines can reach properly are still an important source for both people and AI. GEO builds on that by also looking at AI answers and citations.
Can APEX guarantee a citation?
No. Solid content and clear brand information improve your chances, but AI answers keep changing and no one can guarantee a citation.
Which AI products are monitored today?
This page doesn't promise to monitor any AI product: AI search monitoring hasn't been verified and isn't in beta yet.
What should a GEO report keep?
At least: the questions used, which AI product or entry point, the market, the time, the cited links, the method, the limits, any conflicting results, and how far leads can be traced.
Start with a real question and get a first result that shows its sources and limits
Pick one market, one audience and one decision you need to make. APEX will tell you plainly what it can and cannot do for it.